Digital Marketing & E-commerce Director

Traveler Surf Club & Coastal Outpost is looking for a Director of Digital Marketing & E-commerce to help build and grow our online sales channels and digital brand awareness. The role will lead and partner with the executive team to help set overall company strategy. Key responsibilities include:

  • Develop and execute digital marketing plans to support the business including online retail, Surf Clubs & In-store retail
  • Manage all marketing channels including website, social media, digital, email, paid media, messaging and story development, copywriting, website design, public relations, in-store experience, partnerships and collaborations, guest loyalty, and other areas to be determined by executive team
  • Critically analyze and report on the impact of each marketing channel
  • Thoroughly understand our customers and what resonates with them and share any learnings or perspectives with the team

Key initiatives this role will focus on:

1) Online Retail: Increase online product sales and average order value

  • Grow Email marketing
  • Execute digital marketing campaigns 
  • Optimize digital marketing ad strategy to broaden customer base 

2) Online Content: Develop online educational content to help set Traveler apart as experts in outdoor and ocean 

3) Social Media: Define and direct social media creative strategy and growth

4) Surf Club: understand Surf Club Members and their needs in order to grow brand awareness

Who you are:

  • 4+ years experience in online retail, e-commerce or digital marketing
  • Proven track record of developing and executing growth strategies
  • Creative/design skills such as graphic design, photography or copywriting
  • Entrepreneurial, problem solver
  • Eager to bring ideas and strategies to the table and willing to roll up your sleeves to implement them
  • Great communication skills
  • Great admin skills, proficient with spreadsheets, creating and analyzing KPI reports
  • Comfortable working on Shopify website platform (no coding required) 
  • Passion for the ocean and surfing
  • Looking for a company to learn, develop and grow with on a long-term career path.
  • You resonate with our core company values of : 
  1. CONNECTION TO OCEAN & NATURE
  2. INCLUSIVE COMMUNITY
  3. GOOD VIBES
  4. COMMUNICATION & AUTHENTICY
  5. EDUCATION
  6. DESIGN & AESTHETIC APPEAL 

Must be located in either:  Los Angeles, Ventura or San Francisco Bay Area

    To apply, please send your resume and cover letter explaining your personal connection to the ocean/ outdoors and how you hope to bring your knowledge and skills in the e-commerce field to this role:
    rel @travelersurfclub.com and julie @travelersurfclub.com